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Describe the benefits and opportunity to the business of using internet marketing within the marketing mix?
the question has to be a selected business as i chose, ASOS.comi have an answer which i'm not sure is correct or even in the right context, i would appriacte if you let me know if it is okay, or let me know along the lines of what you would write to help me, thank you.My work An effective 'Marketing Mix' including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistant, creates a competitive advantage and matches corporate resources. 'It is known as a mix because each ingredient affects the other and the mix must overall be suitable to the target customer'... source tutor2u.net The 7p's include Product Price Place Promotion People Process Physical Evidence Product This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the 'product' is up to standard, promoting every quality part of that good or service. ASOS Products ASOS promotes their products very effectively as they use clever visual tools such as 360 degree view of their product, video and picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes sandals etc and its provided for men and women. They include their own brand and designer wear which shows that they have high quality in their product. ASOS have mentioned in their annual report that their 20 biggest brands are now represented by a 'shop in shop' providing a rich brand experience for their customers and a unique distribution platform for ASOS brand partners. ASOS also sells a range of products matching famous celebrity's outfits that customers would want to buy. ASOS, online or in their magazine provides customers the latest fashion info and what not to wear giving them an advantage to promote their products. Their business attract over 5.2 million visitors per month and has over 24,000 lines for sale. Price This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer's percieved value of the product. If other store business have the same product on stock other businesses may decrease or increase their price for customer satisfaction. ASOS Price Thier price for the products vary depending on the product quality, brand etc. For the designer items it can be expensive, although ASOS may provide same looking product without the brand name making it affordable. With the price they offer ASOS is making a Profit over 10,009,000 figure taken from ASOS annual report as they have increased number of active shoppers over 1.2 million. Place Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet. ASOS Place ASOS.com is rapidly becoming the market leader in the UK online fashion world. All the products are sold ONLINE and not located anywhere else where people can purchase ASOS items. ASOS does have a warehouse where all stocks are kept and together has a office located in... ... Comany and Investor Relation Asos plc Greater London, Hampstead Road, London, NW1 7QY, Tel 44 0 20 7756 1000 Fax 44 0 20 7756 1001 Logistics Customer Care ASOS.com Century House, Maylands Avenue Hemel Hempstead Industrial Estate HEMEL HEMPSTEAD HP2 7DE UKrest of my work in additional detailPromotion Is a way of communication that a business organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a powerful tool that corporations uses to enhance their products service to encourage buyers customers. Promotion has four distinct elements made up of advertising, public relations, word of mouth and point of sale. ASOS Promotion As their business is purely based upon the internet everything is promoted through the World Wide Web on the website and off. They have promotion on other websites and also ASOS has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. The online retailer has used functionality within the latest version of Microsoft's Internet Explorer 8 IE8 web brower, which Microsoft released on March 19. ASOS.com also mentions on the annual report that one of their aim is to have Uncompromising Presentation. 'The ASOS website is our shop window and we will continue to develop it to ensure that our customers enjoy their time on the site and find it easy to find their way around it' this being a vital promotion towards their website. ASOS organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products. Another advertising method ASOS uses on their website is that they have added a page of feedback from customers which enables 'public relation' which is one of the promotion powerful element. People It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding knowledge workers, employees, management of the business and also the consumers. People deliver services they could be any mentioned. People promote and sellproducts and services. For example promotion elements inlcuding 'word of mouth' 'public relation' is achieved through PEOPLE. Service quality is a key source of customer retention and brand differentiation. Hence skills, manner and appearance are important. ASOS People Are their employees, customers their family and friends, and any other people associated with ASOS.com. Employees are important to this strategy of marketing mix as in can be those who deliever the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any quiries. ASOS.com also have employees updating their website and replying to emails and online comments on their feedback page. ASOS employees has the knowledge, training and other aspect helping the business with marketing for their business. ASOS customers are also people that help in themarketing of services as they spread the business information. Process This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact. ASOS Process ASOS is determined to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. ASOS's strategy consists of aims that has a well defined process. ASOS have control of their website, their information images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a step by step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc. Physical Evidence It is the tangible form of the service ththe service this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product depending on the business . A physical evidence is aproof for customer to measure whether he or she has recieved value. ASOS Physical Evidence As ASOS.com is an online company their customer has difficulty not knowing how for example a dress will feel, look on them. ASOS therefore provides annual reports, articles, etc showing them that ASOS products are worth the value. ASOS helps customers with their products by giving them full information about the product. They have recieved awards that convince customers to buy online. First award was given to them in 2008 from Company High Street Awards for 'Best Place To Spend' and the second was given in 2009 from Drapers Etail Awards for 'Best Customer Experience Cosmopolitan Online Fashion Awards Best for Bargains'. ASOS allows to give unwanted products back and their staff are always helpful and polite towards their customer as its one of their business objectives.
Need help with internet marketing?
i have a website and domain and all that but i don't know how to blog or set it up to where i set and forget it basically and i don't have a lot of money to work with.i've been trying for years to make money online and haven't done it yet.i also have an affiliate website and have coaching to go with it but i don't talk to the coach but once a week on the phone.i need serious help here.please don't be mean and cruel with your answers thank you in advancemy biggest problem is i don't know what to do i've got good writing skills but can't write anything for myself
Insurance for internet marketing?
I want to know the best type of insurance for me my business is search engine optimisation and web content copywriting. I may also do some web design
Where to get self help books on internet marketing?
How can I get high quality traffic to my internet marketing blog?
Detailed answers are most welcome
Work @ home : internet marketing or data entry?
Hello friends.. i m finding... work home.. in internet marketing or data entry field.. i have 4.5 year experience in IT field.. and in this stage I m not able to do job, I want to earn money anyhow.. anyone know where is the best place to register for freelance.. I have register in many websites but still not get any success.please help me ASAP
What are your biggest frustrations with internet marketing?
What are the areas of internet marketing that give you the most stress?seo?, getting traffic?starting up?website?time management?
Anyone can tell me about free internet marketing reports?
anyone can tell me about free internet marketing reports?
What is the example company for internet marketing, e business?
Help please: how can i get free internet marketing report?
can anyone tell me about how to get free internet marketing report. i really need it. help please
What is more effective in terms of internet marketing - link building to a category or specific article?
I am learning about SEO and Linking etc and I am using Wordpress. Is it better to link to a specific article or the entire category in terms of long term search rankings?
Is google adwords the best option for getting traffic to my internet marketing blog?
I have heard that google adwords only gets a 3 4 % click through, is this true?Is google adwords really the best option to get traffic to my blog?How soon will I see trafffic come to my blog?
Free knowledge! Internet Marketing!?
Do you know of any free ebooks that one can learn about internet marketing. I read an cash money xtreme affiliate marketing fast foward that was free, but what other books do you reccommend. This definitely helped get me started earning $50 a day, but I am thirsty for more
Is Internet Marketing A Profitable Business?
I've been hearing a lot recently of internet marketing, adsense, affiliate programmes, clickbank etc.Are any of these a good investment of time and effort regarding making a living wage?Many thanks.
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